Fraud-Alert Service Pays $12 Million Settlement

            <img class="alignleft size-full wp-image-2381" title="social-fraud" src="http://www.prisonbreakfreak.com/wp-content/uploads/2010/03/social-fraud.jpg" alt="" width="392" height="154" />Lifelock, the company that brazenly broadcast its chief executive's  Social Security number as part of its claim that it could protect anyone  against identity theft, agreed on Tuesday to pay $12 million to settle  charges that it misled consumers about the effectiveness of its service.

The settlement, announced by the Federal Trade Commission and a group of 35 state attorneys general, requires Lifelock to refrain from making further deceptive claims and take more stringent measures to safeguard the personal information that it collects from customers.

Jon Leibowitz, the chairman of the trade commission, said that “several hundred persons, at least,” who were Lifelock customers had become victims of identity fraud while using the company’s services. Customers typically paid $10 a month for the services, he said.

The commission also claimed that the “fraud alerts” Lifelock placed on individuals’ credit files protected only against certain types of identity theft, mainly the opening of new accounts, which is the cause of fewer than 1 in 5 cases of identity theft.

Lifelock’s customers were left vulnerable to having their current accounts misused, the most common form of the crime. About eight million Americans have their identity used illegally each year, the officials said.

“This was a fairly egregious case of deceptive advertising from our perspective,” Mr. Leibowitz said.

In an interview, Todd Davis, the Lifelock chief executive, said that the company had adopted a new advertising campaign that complied with the trade commission’s request. “We have differing views on what the intent of the message was” of the earlier ads, Mr. Davis said, adding that he believed the commission’s actions “set a standard for the entire industry to follow.”

Lisa Madigan, the Illinois attorney general, who joined Mr. Leibowitz in announcing the action at a news conference in Chicago, said that while Lifelock did provide some legitimate services, “most of what they did, you can do on your own and you can do it free.”

The biggest problem with the company’s claims, she said, was its guarantee to prevent identity theft from ever happening. “There is nothing you can do or you can purchase that is a 100 percent guarantee against identity theft,” Ms. Madigan said.

Mr. Davis knows the truth of that. After he began broadcasting his Social Security number, dozens of attempts were made to secure credit or identification using the information. At least one attempt succeeded, when a man in Texas secured a $500 payday loan using Mr. Davis’s Social Security number.

Posted in Finance, Insurance, Odd News, Odd Stuff & News, Off Topic, Taxes, Uncategorized.

30 Comments

  1. when did viagra go on the market
    purchase viagra online www.v1agrabuy.com viagra generic
    how soon for generic cialis and viagra

  2. I need to to thank you for this wonderful read!! I certainly loved every little bit of it. I have you saved as a favorite to check out new stuff you post…

  3. over the counter viagra for men
    <a href="https://viaonlinebuy.us/#">viagra for sale uk</a>
    what is better cialis or viagra

  4. how buy viagra with out a script
    generic viagra viaonlinebuy.us viagra without doctor prescription
    viagra nasal . congestion

  5. These are really impressive ideas in on the topic of blogging. You have touched some fastidious points here. Any way keep up wrinting.

  6. ВїcuГЎnto cuesta una pastilla de viagra?
    <a href="https://trusttnstore.com/#">online cialis</a>
    can you get a second erection quicker on viagra

  7. can’t take viagra – now what
    cialis online https://slimex365.com/3hrud buy viagra online
    how long does it take viagra yo work

  8. where to buy viagra in pakistanviagra buy online usa
    cheap cialiscialis online https://popularedstore.com/ generic tadalafil
    viagra pillsis 2 year old viagra still good

  9. I really like what you guys tend to be up too. Such clever work and exposure! Keep up the great works guys I’ve added you guys to blogroll.

  10. what is a good substitute for viagra
    psra comprar o viagra nos estados unidos precisa de receita
    what age need viagra

  11. how much does viagra cost in canada
    viagra 100mg cialis without a doctor prescription https://edphrm.com/ cialis over the counter at walmart
    where can i order viagra what is government funded viagra 2017

  12. when was viagra introduced how often can you take viagra 100mg
    sildenafil 20 mg vs viagra cialis side effects https://edzssl.com/ sildenafil 20 mg
    when viagra doen’t work libido max vs viagra

  13. how long does viagra stay in your blood viagra triangle chicago
    canadian pharcharmy online viagra viagra online canada pharmacy https://cialisdendi.com/ buy viagra online viagra vs cialis
    what can cause viagra to stop being effective when is viagra contraindicated

  14. viagra gelato best generic viagra online
    sildenafil 20 mg vs viagra https://lmeed.com/ cialis side effects
    video of viagra in action

  15. how old can you take viagra
    generic viagra sildenafil citrate https://ingogf.com/ sildenafil coupon
    viagra how long does it last

  16. what herb works like viagra gummy chew viagra <a href=https://debviagrals.com/>es malo tomar viagra si no se tiene problemas de ereccion</a> how long viagra work what stores sell viagra connect drogas don saludero_viagra en colombia precio

  17. [url=http://russian-texts.ru/silicon-power-04-gb-luxmini-320-white.html]best place to buy generic viagra without a prescription
    [/url]
    [url=http://vu-design.ru/elektronnaya-kuxnya-smoby-tefal-24718.html]buy genuine viagra online canada
    [/url]
    [url=http://extra-sens.ru/primeti–veschie-sni/mirovozzrenie-dekart.php]can you buy viagra adam mexican drugstore
    [/url]
    [url=http://avtobah.ru/avto-novosti/novyj-lexus-gs-300h-uzhe-v-ukraine.html]can you buy viagra in italy
    [/url]
    [url=http://resurs53.ru/katalog/35-doski-auditornye/30-doska-nastennaya-magnitnaya-1-elementnaya-75kh100-sm.html]buy 100 mg viagra
    [/url]

  18. <a href=http://vasha-propiska.ru/variants.php>buy viagra sildenafil online
    </a> <a href=http://narkolog-m.ru/fahverkoviy.php>can you buy viagra in spain over the counter
    </a> <a href=http://kendzi.ru/news.php>is it legal to buy viagra in the uk
    </a> <a href=http://cleanhouses.ru/xz.php>buy viagra in london england
    </a> <a href=http://partimgrup.ru/tkack.php>do you need a prescription to buy viagra in usa
    </a>

  19. how long does viagra stay in system cenforce viagra <a href=https://viagreusa.com/>sudden ed</a> how long dies it take for viagra to work how to make powerful viagra at home

Leave a Reply

Your email address will not be published. Required fields are marked *

Human Verification: In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.