How To Make Your Blogging Business A Reality

Lately, you’ve been thinking of becoming a blogger. Not just any blogger, but one who gets a real following of committed readers, so that you can make a profit from it. Whether you plan on making money eventually from paid ads or by selling products related to your blog’s content, you’re ready to take the steps necessary to make this dream into a reality. You’re a good writer, and you’re passionate about a subject that you know would be popular among your readers. But you aren’t necessarily sure what first steps to take.

That’s why we’ve got some tips here for you. Being a successful blogger is all about choosing the right topic, understanding your readers’ needs, and mastering SEO and social media. And here’s how you can do it.

1 Choose the right topic

There are lots of bloggers out there already. After all, the Internet has 4.2 billion users, and this number is constantly growing. Many people online think they have something to say, and they start a blog–but then they get stuck. That’s what you want to avoid. You need to choose a niche topic that’ll draw the right crowd, that isn’t so specific you only have ten readers but isn’t so broad that no one commits to subscribing.

The first thing to do is brainstorm. What are you most passionate about? Is it Shakira’s music, getting started in the ecommerce industry, or the best places to go for hikes in Colorado? Make a list, then do some research on how popular it is. Join a few Facebook groups and follow Instagrammers that have your same passion, and see what topics people are talking about. The topic also needs to be something you’ll always be interested in researching and learning. If you start to get bored, your readers will, too.

2 Understand your readers

Next, you need to think about your potential readers. You’ve already done a little research, following debates and conversations they’re having online, but you need to know more. Whether you’re targeting college students or American vets, having an imagined idea of who your readers are and what they want isn’t enough. That’s where analytics comes in. According to the SEMrush blog,

“First things first: get a sneak peek into your analytics tools: Google Analytics, as well as Alexa, Facebook Insights, Google Adwords Display Planner, etc. are perfect places to collect demographic stats about your readers. Where do they come from? How old are they? What education do they have? Quantitative data can provide an essential background information, oftentimes very necessary at the beginning (if you want to target to a certain age group, for instance).”

Understanding your readers is also essential for using the right Search Engine Optimization (SEO) strategies, which is what guarantees that they stumble upon your blog when searching for something related to your content. SEO is a huge part of blogging, and knowing the right keywords is just the beginning. To learn more about how to cater your content to your readers, check out these SEO strategies.

3 Have a strong online presence

Any business these days needs a strong online presence–but as a blogger whose business is entirely online, this is especially important for you. You need to design a beautiful website, one that has a minimal design, and where it’s easy for readers to view your content and images without waiting for them to load. Don’t forget to optimize for mobile, too. In 2017, 63 percent of online traffic came from mobile phones, not desktops–so if your content isn’t readable on a small screen, you’re going to lose lots of potential readers.

In the beginning, there are special strategies you can use to start building your audience. According to ProBlogger, the first steps you need to take to get your first readers is: spreading the word among friends and family (and Facebook!), connecting with other bloggers in your field, leaving comments on other blogs, linking to other bloggers’ content in your posts, and crafting a guest post for a blog you follow.

Additionally, curating your social media presence is key. Once you understand your readers, you’ll know where they spend most of their time online, whether that’s Instagram, Facebook, or Snapchat. Create a social media calendar, so that you can release everything at the same time, and design your online profiles so that they match with the aesthetic of your blog.

Now that you’ve followed these steps, you’re ready to start making money from blogging. You can start making money from affiliate ads or selling products or writing services to other blogs–and maybe even get a little Internet fame in the future.

What are you thinking of blogging about?

Posted in tech.

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