Pontiac Solstice Stars On “The Apprentice”

On this day in 2005, the Pontiac Solstice Roadster, a new two-door sports car from General Motors retailing for approximately $20,000, is featured on the reality TV game show “The Apprentice,” starring the famously bombastic businessman Donald Trump.

Created by reality TV producer Mark Burnett (“Survivor,” “Are You Smarter Than a 5th Grader?”), “The Apprentice” featured a group of young businesspeople in an elimination-style competition vying for the prize of a one-year, $250,000 job with one of Trump’s companies. Airing on NBC beginning in 2004, the show became a huge ratings hit. For the Pontiac cross-promotion, an advertisement about the Solstice ran during the April 14th episode, directing viewers to a Web site where they could register to purchase one of the first 1,000 vehicles. The cars, which featured special “First 1,000” plates, sold out in 41 minutes. In addition to the ad, the Solstice was featured prominently in the episode itself, as the centerpiece of a competition in which two teams of contestants were required to create a promotional brochure for the new vehicle. Pontiac executives judged the results and one member of the winning team was awarded her own Solstice. After the show aired, more than 650 Pontiac dealers in 47 states took orders for the Solstice and some 4,000 people were put on a waiting list, according to Automotive Digest.

The Pontiac-“Apprentice” partnership was one in a string of TV tie-ins for the auto brand, which General Motors first introduced in 1926. In September 2004, Pontiac famously gave away a G-6 midsize 2005 sports sedan with such features as XM Satellite Radio and heated leather seatbelts to all 276 members of TV talk show host Oprah Winfrey’s studio audience. In February 2005, the talk show “Live with Regis and Kelly” hosted “Live’s Pontiac Extreme Van-A-Day Giveaway,” in which one new Pontiac Montana SV6 Sports Vans was given away each weekday of that month.

Despite these promotional efforts, Pontiac struggled to maintain healthy sales. A division of General Motors since the early 1930s, Pontiac reached its peak sales in the mid-1980s. Experts believe GM hurt the Pontiac brand during the 1970s and 1980s by opting for a money-saving strategy requiring Pontiacs to share platforms with cars from other divisions. On April 27, 2009, GM, hard hit by the global economic crisis of 2008 and slumping auto sales, announced plans to phase out the Pontiac brand by 2010.

Posted in automotive.

47 Comments

  1. what is the best over the counter viagra substitute
    when to buy viagra https://viaonlinebuy.us/ buy viagra online canada
    generic viagra canada

  2. what viagra looks like porn pics
    buy cialis online viaonlinebuy.us generic viagra cost
    how much generic viagra can be taken in a fsy

  3. how does viagra work on females
    buy real viagra online https://viaonlinebuy.us cheapest generic viagra
    i took 3 viagra pills

  4. Hey there! I’ve been reading your site for a long time now and finally got the bravery to go ahead and give you a shout out from Austin Tx! Just wanted to say keep up the good work!

  5. can diabetic patient take viagra
    viagra samples https://www.v1agrabuy.com/ how to buy viagra online
    why would a man need viagra and not take it

  6. how to get viagra if you’re young
    rite aid viagra cost
    how soon can you use viagra after finishing radiation for prostate cancer

  7. what is cheaper viagra levitra or cialis
    canadian viagra https://www.v1agrabuy.com where to buy viagra online
    viagra overdose death

  8. when do you take viagra after a prostrate surgery
    which hiv medications counteract with viagra
    what kind od viagra cam you buy ocer the counter

  9. prostate cancer removal operation viagra
    <a href=https://viaonlinebuy.us/#>viagra for sale uk</a>
    como preparar viagra naturar

  10. cuanto cuesta el viagra
    [url=https://viaonlinebuy.us/#]generic viagra 100mg[/url]
    where to buy viagra without prescription

  11. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am concerned about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!

  12. what is the highest milligram viagra comes in
    <a href="https://viaonlinebuy.us/#">generic viagra</a>
    viagra sans ordonnance amazon

  13. how often can i safely take viagra
    cialis generic https://trusttnstore.com/ from this source
    where to order viagra online legally

  14. nitric oxide viagra
    <a href=https://onlineuniversalwork.com/3ic2c#>viagra prescription</a>
    ordering viagra from canada

  15. next best thing to viagra
    [url=https://ecuadortenisclub.com/3f3oa#]buy viagra online[/url]
    how much does prescription viagra cost

  16. do viagra pills have a shelf life?
    buy viagra online https://darknesstr.com/3etsj generic cialis
    can girls take viagra

  17. It is perfect time to make some plans for the future and it is time to be happy. I have learn this publish and if I may I wish to recommend you few fascinating issues or tips. Maybe you can write next articles relating to this article. I wish to learn even more things about it!

  18. indian viagra brands
    cheap viagra online canada pharmacy https://popularedstore.com/ cialis generic
    herbal substitute for viagra

  19. viagra buy online usa
    buy viagra onlineviagra vs cialis https://aviib.com/ viagra generic availabilityviagra without a doctor prescription from canada
    who has the lowest price in 100mg viagrais it safe to take viagra while on prednisone

  20. viagra first time
    cost of viagra generic viagra canada price https://edzssl.com/ viagra without doctor prescription buy cialis online
    how long does a 100mg viagra last

  21. pornstars viagra viagra original purpose
    viagra prescription https://ingogf.com/ viagra boner
    compare viagra and cialis organic viagra

  22. watermelon viagra drink
    canada pharmacy viagra generic https://edjass.com/ viagra pills
    what company manufactures viagra? viagra wikipedia

  23. when was viagra invited otc viagra walmart
    viagra on line canadian viagra without a doctor prescription https://edphrm.com/ buy viagra online canada pharmacy
    viagra deaths

  24. [url=http://newspolitika.ru/hi-tech/page/2
    ]buy viagra forum
    [/url]
    [url=http://crosswmds.net/burenie-na-vodu/page/3/
    ]what is the proceedure to buy generic viagra in canada
    [/url]
    [url=http://city-south.ru/MineralnieKurorti/page/2/
    ]buy viagra uk online
    [/url]
    [url=http://www.pereezd-bystro.ru/VidiTransportnihPerevozok/vidi-transportnih-perevozok
    ]viagra female buy
    [/url]
    [url=http://www.ak96.ru/news/2011.aspx?Page=7
    ]where to buy viagra without a prescription
    [/url]

  25. how much bigger does viagra make you how much does 100mg viagra cost <a href=https://nancyedpharm.com/>efectos secundarios de viagra</a> lemonaid health viagra reviews

  26. how to get an erection without viagra aspirin and viagra <a href=https://debviagrals.com/>where is a safe place to buy viagra without a prescription</a> viagra works what if women take viagra dose viagra

  27. <a href=http://ivantex37.ru/1774.html>buy viagra online reviews 2016
    </a> <a href=http://corelpainter.kz/post/2011/07/08>buy real pfizer viagra online
    </a> <a href=http://nic-arheologia.ru/kazakhstanskie_koni.html>buy cheap viagra us
    </a> <a href=http://perm-doktor.ru/2507.html>do you need a prescription to buy viagra online
    </a> <a href=http://powerprinters.ru/?p=151>buy generic viagra online india
    </a>

  28. [url=http://www.googleplusme.ru/2012/11/01/]is it legal to buy viagra online in australia
    [/url]
    [url=http://montazhscheme.ru/stonework1_(159).htm]can you buy viagra over the counter in prague
    [/url]
    [url=http://cardiagnostwork.ru/cardiagnost1_(124).htm]buy viagra at store
    [/url]
    [url=http://polirolshlif.ru/nashdom1_(248).htm]cheapest place to buy viagra online uk
    [/url]
    [url=http://garageforstroi.ru/carshell1_(163).htm]buy viagra from india
    [/url]

  29. when did viagra come on the market white viagra viagra generic price <a href=https://edviagara.com/>sildenafil generic dosage</a> mommy cured my viagra overdose how can i get a prescription for viagra viagra vendor

  30. how many mg of viagra should i take what is "female viagra"? <a href=https://medvirgra.com/>fake viagra side effects</a> can you mix cialis and viagra viagra online india

  31. viagra net worth how csn i get viagra <a href=https://getviragra.com/>what happens when viagra doesnt work</a> canadian pharmacy viagra cialis what if a woman takes viagra

Leave a Reply

Your email address will not be published. Required fields are marked *

Human Verification: In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.